the children’s protest
As Italy’s only authentic honey supply chain, with more than 600 beekeepers and 100,000 hives, we safeguard more than 5 billion bees, nurture the biodiversity of our land and guarantee delicious, traced, high quality products. We believe in what we do and promote an alternative approach to nutrition and lifestyles, which looks to the future and safeguards the environment and bees.
This is the subject of the TV commercial in our new Mielizia advertising campaign. The campaign focuses on values, especially Mielizia’s long-standing commitment to nature. The commercial stars today’s children, known as Generation Alpha, and their search for truth. A truth that demands answers from us: on the environment, the future of bees and biodiversity. And, above all, it forces us to consider our collective responsibilities.
The commercial, backstage
