the children’s protest
As Italy’s only genuine honey supply chain, with over 600 beekeepers and 100,000 hives, we protect 5 billion bees, nurture the richness of our land and guarantee delicious, traceable, high-quality products. We believe in what we do and offer a new way of eating and living, one that looks to the future whilst safeguarding the environment and the bees.
This is the subject of the TV commercial in our new Mielizia advertising campaign. The campaign focuses on values, especially Mielizia’s long-standing commitment to nature. The commercial stars today’s children, known as Generation Alpha, and their search for truth. A truth that demands answers from us: on the environment, the future of bees and biodiversity. And, above all, it forces us to consider our collective responsibilities.
The commercial, backstage
